Why Automate Social Media Marketing and How?
When it comes to creating content, engaging with online communities, and posting (all while juggling multiple platforms like: Facebook, Instagram, Twitter, TikTok, LinkedIn and more).
Social Media can be time consuming to say the least.
In this blog post you will learn:
- What is Social Media automation?
- What are the benefits of scheduling Social Media posts?
- How to Automate Social Media Content
As a small business owner, side hustler, or solopreneur you wear the hat of a “chaos coordinator,” constantly putting out fires.
You can’t spend 40% of your time manually posting social media content when other avenues of your business are demanding your time and attention.
What drives leads? How are you upgrading your services and product offerings? What is your game plan for the current market conditions?
Bottom line, automating your Social Media content is essential for your Digital Marketing Strategy.
What is Social Media Automation?
As defined by Sprout Social, “Social media automation is the process of optimizing social interactions using automated tools.”
Automating social media channels allows you to reduce the hours spent maintaining and growing your online communities.
Although it is still important to be social and present on your digital platforms, automation streamlines the process; taking one thing off your to-do list and essentially making more time for you to focus on core business activities like growing and managing your business.
What are the benefits of scheduling Social Media posts?
Content is king and consistency is queen. Scheduling out Social Media posts allows you to post more consistently (and we all know how important consistency is to algorithms).
You can make more time to focus on other areas of your business. Instead of dedicating time everyday to posting, when you set time aside once a week or once a month to schedule out content, you can rest assured (or work assured) knowing your online presence and communities are not being neglected.
You can be more strategic with the content you are posting instead of feeling pressured to post, “just to post.” Once you’ve experimented with posting at different times of the day, scheduling out posts allows you to post during the most high traffic hours. Based on engagement numbers, you will also begin to see the types of content your audience prefers.
Roughly 45% of the world’s population use social media, with an average of 2 hours and 23 minutes spent per day on social media. Scheduling out content can extend the reach of your posts for times outside of office hours. This is especially important since 28% of American adults now report they go online “almost constantly.”
How to Automate Social Media Content
Now that you understand the importance of automating your Social Media content, I’ve created a list of 7 Time-Saving Social Media Tools to help automate your Social Media and save you time.
Before deciding which scheduling tool you want to utilize, it’s important to get clear on your Digital Marketing Strategy.
Understand what you need in a scheduling tool and make sure to do your research. It would also be beneficial to take advantage of their free-trial offers as some platforms may have more advanced dashboards.
CONCLUSION:
Social Media is on the rise like compound interest. Scheduling Social Media content enhances your ability to wear multiple hats as a small business owner and work smarter.
When deciding which Social Media scheduling tool is best fit for your needs, make sure to do research and clearly define how you want to automate your Social Media management.
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