10 Video Marketing Statistics That You Need to Know

The idea behind video marketing is to capture your viewers attention while enhancing their experience with your brand.

What exactly is it? It’s not complex – it’s marketing using video.

It’s a unique way for businesses to present their brand, demonstrate who they are, and what they do.

It’s the reason why so many platforms have changed their algorithm to support video content and favor sharing and promoting video content over basic images.

Think of it as the next best thing to an in person interaction.

From hero videos, to content videos, to sales videos, they’re all important and serve different purposes. A strong digital marketing strategy incorporates video into it’s mix.

Still not completely sold? Here are 10 video marketing statistics that you need to know.

1. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)

2. 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)

3. YouTube has over 2 billion active monthly users. (YouTube)

4. 84% of marketers say video has helped them increase traffic to their website. (Wyzowl)

5. As much as 62% of people agreed to being more interested in a product after seeing it in a Facebook Story. (Marketing Land)

6. 96% of marketers have placed ad spend on video. (Animoto)

7. 23% of marketers who don’t currently use video say it’s because they lack the time. (Wyzowl)

8. 83% of video marketers say video helps them with lead generation. (OptinMonster)

9. 6 out of 10 people would rather watch online videos than television. (Google)

10. 25% of companies publish videos every week. (Buffer)

Summary

Hopefully, these 10 video marketing statistics have convinced you why video marketing is important to your marketing strategy. Just as algorithms changed to support video content and favor sharing and promoting video content over basic images, you may want to consider pivoting your marketing strategy.