The Ultimate List of Social Media Marketing Statistics
I’ve always let numbers guide my decision making.
Here’s a list of social media marketing statistics for 2020 that can help impact your social media marketing plan and social media strategy.
Lastly, if you need a second opinion on your social media marketing plan or need help putting one together feel free to reach out – I respond within 24 hours.
1. 52% of small businesses post on social media daily.
2. 54% of social browsers use social media to research products.
3. 78% of salespeople using social media perform better than their peers.
4. 91% of retail brands use two or more social media channels.
5. Facebook emerges as the most popular channel for businesses to share video content (81%), with YouTube in second (62%), and Instagram third (57%)
6. 200 million users visit at least one business profile per day on Instagram.
7. 46% of the social media traffic to B2B company sites comes from LinkedIn.
8. 85% of women use Pinterest to plan small or big life moments, compared to Facebook (53%) and Instagram (44%).
9. 69% of teenagers think social media helps them interact with a more diverse group of people.
10. The average time spent on social media is 144 minutes per day.
11. 90% of Americans between 18-29 use social media.
12. People spend 2 hours and 23 minutes daily on social media browsing and messaging.
13. 98.55% of people use at least four social media channels daily.
14. 3.5 billion social media users worldwide.
15. 90 million small businesses use Facebook pages, groups, and messenger.
Sources
- Oberlo
- Hubspot
- Falcon.io
- SmartInsights
- WpForms