What’s A/B Testing and Why Does it Matter? What’s A/B Testing? Or maybe a better question is how do you know what you should be updating and changing on your website and/or email? The truth is, your guess is as good as mine. I’ve always said that and I’ll continue Read more
10 Video Marketing Statistics That You Need to Know The idea behind video marketing is to capture your viewers attention while enhancing their experience with your brand. What exactly is it? It’s not complex – it’s marketing using video. It’s a unique way for businesses to present their brand, demonstrate Read more
A Guide to GIFs: Tools to Create Your Own and When and How to Use Them GIFs and videos originate from the same concept. The small space between pictures and videos if you must. Want to know how to create GIFs and when to use them? In this blog post Read more
5 Useful Video and Animation Tools Video marketing isn’t going anywhere. In fact, marketers who utilize video content grow revenue 49% faster than non-video users. In addition to that, consumers prefer video content over any other type of content from brands on social media. It’s safe to say, video is Read more
15 Content Marketing Statistics That Prove It Works You might have fallen victim to trading your contact information in return for value. That said value can come in many different forms such as webinars, white papers, PDF’s, guides, gated blog posts, and more. You can think of this process like Read more
The Ultimate List of Social Media Marketing Statistics I’ve always let numbers guide my decision making. Here’s a list of social media marketing statistics for 2020 that can help impact your social media marketing plan and social media strategy. Lastly, if you need a second opinion on your social media Read more
How to Use Social Media to Promote Your Business 10 social media for business statistics you should know: 1. 54% of social browsers use social media to research products. (GlobalWebIndex) 2. 93% of social media advertisers use Facebook ads on a regular basis. (Social Media Examiner) 3. 63% of people Read more
3 Things to Include in Every Social Media Post In this blog post you will learn: What makes a good social media post? The 3 things to include in every social media post What makes a good social media post? When it comes to fancy animations and beautiful photographs, quality Read more
23 A/B Testing Ideas You Can Conduct Today If you read last Tuesday’s blog post then by now you know how crucial A/B testing is for your business. A/B testing provides data you can use to lead your digital marketing decision making. When you have real data and evidence that Read more
A/B Testing: A Complete Guide With Examples How do you know if the email you’re sending out next week will do the job and convert prospects into paying customers? You don’t. The truth is, your guess is as good as mine. Instead of relying on assumptions and letting opinions delegate Read more