3 of the Most Important Types of Email Sequences Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. An even more recent study performed by Litmus shows for every Read more
23 A/B Testing Ideas You Can Conduct Today If you read last Tuesday’s blog post then by now you know how crucial A/B testing is for your business. A/B testing provides data you can use to lead your digital marketing decision making. When you have real data and evidence that Read more
A/B Testing: A Complete Guide With Examples How do you know if the email you’re sending out next week will do the job and convert prospects into paying customers? You don’t. The truth is, your guess is as good as mine. Instead of relying on assumptions and letting opinions delegate Read more
13 Tools for Your Content Marketing Toolkit In this blog post we’ll go through 13 tools you need to consider for your content marketing Toolkit after you have finalized your strategy. You know that old saying, “Never bring a knife to a gunfight?” The same holds true for content marketing. Read more
What is a Buyer Persona? [+ Buyer Persona Template] Living in an ad-heavy world, establishing your Buyer Persona allows you to effectively position your products and services to meet the needs of your customers. Without getting to know them first, how will you know what they want? In this blog Read more
Setting Business Goals with an Action Plan [+ Goal Template] Creating clarity and focus for you to grow your business is necessary – this is goal settings grand entrance. Get your free business goal template to better position your business. Without setting clear SMART goals, you could be leaving money Read more
Why is Digital Marketing Important for Business? Digital Marketing is communicating value to your audience digitally or marketing efforts executed through digital technologies and media. Many companies use Digital Marketing to generate leads, build brand awareness, and convert qualified prospects. Keep reading to learn: What is Digital Marketing? Why is Read more