What’s A/B Testing and Why Does it Matter? What’s A/B Testing? Or maybe a better question is how do you know what you should be updating and changing on your website and/or email? The truth is, your guess is as good as mine. I’ve always said that and I’ll continue Read more
A Guide to GIFs: Tools to Create Your Own and When and How to Use Them GIFs and videos originate from the same concept. The small space between pictures and videos if you must. Want to know how to create GIFs and when to use them? In this blog post Read more
5 Useful Video and Animation Tools Video marketing isn’t going anywhere. In fact, marketers who utilize video content grow revenue 49% faster than non-video users. In addition to that, consumers prefer video content over any other type of content from brands on social media. It’s safe to say, video is Read more
15 Content Marketing Statistics That Prove It Works You might have fallen victim to trading your contact information in return for value. That said value can come in many different forms such as webinars, white papers, PDF’s, guides, gated blog posts, and more. You can think of this process like Read more
3 Things to Include in Your Email Newsletter Crafting the perfect email newsletter can be an intimidating task. While there are many variables you can and should include in your weekly or monthly email newsletter, I’ve compiled a list of 3 must-haves when it comes to things to include in Read more
3 of the Most Important Types of Email Sequences Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. An even more recent study performed by Litmus shows for every Read more
23 A/B Testing Ideas You Can Conduct Today If you read last Tuesday’s blog post then by now you know how crucial A/B testing is for your business. A/B testing provides data you can use to lead your digital marketing decision making. When you have real data and evidence that Read more
A/B Testing: A Complete Guide With Examples How do you know if the email you’re sending out next week will do the job and convert prospects into paying customers? You don’t. The truth is, your guess is as good as mine. Instead of relying on assumptions and letting opinions delegate Read more