23 A/B Testing Ideas You Can Conduct Today

If you read last Tuesday’s blog post then by now you know how crucial A/B testing is for your business.

A/B testing provides data you can use to lead your digital marketing decision making.

When you have real data and evidence that proves your actions and tactics can create your desired outcome, you can craft a more effective marketing strategy.

Most, if not all of your A/B tests will center around: Content, design, and timing.

If you need help executing your A/B test, checkout my complete guide with more examples.

Here’s a list of 23 A/B testing ideas you can conduct today.

1. Change the text on your CTA to see which word or phrase converts more leads and prospects.

2. Test gated content against non-gated content. Gated content is great when measuring a potential lead’s interest. Non-gated content works best when your goal is to increase traffic or boost your SEO ratings.

3. Try using different types of art and/or images. In general, pictures that display people tend to convert better however, this wouldn’t be the case for a food photographer’s portfolio.

4. Change the color, shape, and sizes for your CTA.

5. Hard sell vs. soft sell. Play with the tone of your copy.

6. Use hyperlinks instead of buttons to see which preference your consumer prefers.

7. Lead generation is an important aspect of all businesses in terms of growth, test different types of lead magnets against one another.

8. If you’re an E-commerce based business, allow guest checkout on your store and see if it improves your bottom line.

9. When it comes to functionality and ease of use, test the order of your navigation menu.

10. Following that thought, test the order of the content displayed on your website’s four most important pages: Home page, about page, blog page, and contact page.

11. Design multiple versions of the landing page tied to a paid ad campaign. Since you paid for the visitor to land there, testing designs that best convert would be worth your while.

12. Speaking of paid ad’s, split test the combination of your creative and copy.

13. Do your prospects and customers prefer to hear from you weekly or monthly? Test your email frequency or in other words, how often you send emails.

14. Statements vs. Questions in your email subject line.

15. Test your headline. Movexa increased sales by 89% after adding the word “supplement” to a landing page.

16. Try testing other elements of your value proposition. If you sell a product, instead of boasting about free shipping, brag about your free return policy or easy return policy.

17. Long emails vs. short emails.

18. Logo placement on your website, email, and landing pages.

19. Original content vs. third party content.

20. Test when you send emails: Day of the week and time of day.

21. That being said, test when you post on your social media accounts: Day of the week and time of day.

22. Icons vs. Text. An online car care retailer found that users interacted more with a text based navigation bar.

23. My vs. Your. This could have fallen under testing your CTA’s but testing pronouns can also be done with sales copy, blogs, etc.

CONCLUSION:

A/B testing allows you to be more strategic with your digital marketing tactics and more importantly, increase conversion rates.

So there you have it folks, put any or all of these split testing ideas to work and if you need help executing your A/B test, checkout my complete guide with more examples.

If you’re not sure whether to run an A/B test or multivariant test, I’d be happy to help. Feel free to email me for a second opinion – I respond within 24 hours. 🙂