13 Tools for Your Content Marketing Toolkit
In this blog post we’ll go through 13 tools you need to consider for your content marketing Toolkit after you have finalized your strategy.
You know that old saying, “Never bring a knife to a gunfight?” The same holds true for content marketing.
Before you get to posting and sharing content, make sure you have the right tools to set yourself up for success.
1. Asana
Once you have created a content marketing strategy, you will likely have a long wishlist of “to do’s.”
Asana allows you to manage all of your projects with one tool.
This is as much of a project management tool as it is a content marketing tool because as we all know content marketing is a marathon not a sprint.
2. ClickUp
Another useful project management tool is ClickUp.
With so many tools to keep track of and manage, ClickUp boasts major integration options and customization features.
Some native integrations include: Google Drive, OneDrive, Dropbox, Google Calendar, Apple Calendar, Outlook Calendar, Slack, YouTube, etc…
3. Ubersuggest
One of the first steps to creating content is research. Once you understand what your audience is searching and actively looking for, you can begin showing up for them.
Ubersuggest is a keyword tool that allows you to search for terms and will pull data like: search volume, SEO difficulty, paid difficulty, CPC (cost per click), and more.
4. Google Trends
Originally designed for journalists, Google Trends analyzes the popularity of top search queries in Google Search.
You can also find demographic insights, related topics, and related queries all of which will help you create more strategic content.
Use Google Trends to help plan your content calendar and identify seasonal trends (create the right content at the right time).
5. Buzzsumo
Find the content that performs the best and collaborate with influencers who make sense for you. Work smarter, not harder with Buzzsumo.
This powerful tool is used to find engaging content and discover content opportunities.
Content insights you have access to include: Facebook engagement, Twitter shares, Pinterest shares, Reddit engagements, number of links, evergreen score, and total engagement.
You can literally search for what people are talking about.
6. Hemingway App
Now that you’ve done your due diligence, if you’re content involves blog posts, copy, or captions, you’ll want to checkout Hemingway App.
This editing tool identifies errors, provides suggestions, estimates read time, and even grades your readability.
7. Canva
If your content is graphic and animation heavy, Canva will be your best gal pal or right-hand man.
This design tool allows you to create beautiful graphics effortlessly. On top of that, they have a library of templated content that rages from: Facebook posts, Instagram posts, posters, presentations, flyers, cards, and more.
8. PicMonkey
Another alternative design tool is PicMonkey.
Features include: photo editing + touch up tools, textures/gradients, layers, pre-made ready to use templates, and so much more.
9. Unsplash
Unsplash is a catalog of over 1 million free high-resolution images.
It’s also a community, home to 157,866 photographers — from hobbyists, professionals, emerging brands and everyone in between.
Browse topics like: sustainability, current events, travel, nature, wallpapers, technology, health and wellness, and more.
10. Pexels
Another stock photo tool that allows you to search through thousands of royalty free images.
One of my favorite things about Pexels is their stock videos collection.
For anyone looking for the right visuals, stock photos help bring your vision to life while saving you time.
11. Screencast-o-Matic
As we all know, video content is quickly taking over.
This user friendly tool allows you to seamlessly capture screen recordings, edit videos, and share your videos directly from your browser.
It also features a script editor, interactive captioning, stock videos, music library, and more.
Screencast-o-Matic is great for tutorials, courses, and lectures.
12. Covideo
Covideo helps you stay connected and get the face-time you need through video emails.
It’s also note worthy that not all email marketing services allow you to easily embed videos but Covideo makes it easy.
You can upload existing videos or record multiple ways including: mobile app, on the web, screen capture, Outlook integration, and Chrome extension.
13. Google Analytics
After all is said and done, how do you know if your content has served its purpose? To ensure your content marketing strategy is working with your overall business goals, analyze your data, and let the numbers guide your decisions making.
Google Analytics is a web analytics service that allows you to measure your advertising ROI and track on-going performance.
This robust tool can: capture behavior insights, create custom reports, collect real-time data, and integrate other tools and platforms.
CONCLUSION:
Your content marketing toolkit should support all areas of your content marketing process.
Having a go-to set of tools helps you create valuable and compelling content that aligns with your goals consistently.