5 Useful Video and Animation Tools

Video marketing isn’t going anywhere. In fact, marketers who utilize video content grow revenue 49% faster than non-video users.

In addition to that, consumers prefer video content over any other type of content from brands on social media.

It’s safe to say, video is here to stay.

Your next thought might be, “How can I incorporate more video content into my digital marketing strategy?”

Lucky for you, I’ve made a list of 5 useful video and animation tools you can use to promote your business.

If you’re looking for more marketing tactics to support your digital marketing strategy, feel free to leave me a note at KimYangCreative@gmail.com – I respond within 24 hours. 😊

Now, here are 5 useful video and animation tools:

1. VideoScribe

Have you seen “Draw My Life” videos?

Or maybe you’ve seen something similar to where individuals will narrate events in their lives or explain a certain topic while drawing them out.

VideoScribe is not only useful and easy, it allows you to add music, voice-overs, select your “hands,” and you don’t even need a camera to produce a video.

All you need is an idea, some time, and a computer or laptop. Overall, VideoScribe makes it easy to tell your story in a fun and engaging way.

2. Pexels

Three words: Stock Content Galore.

Although it is best practice to have your own library of branded videos and photos, stretch your content further by incorporating stock videos.

Perhaps you just finished filming, Pexels can assist in high quality b-roll.

The platform itself is backed on a mission to help empower creators by arming them with access to beautiful content.

These creators are just like you and me, start-ups, contractors, solopreneurs, family run operations, and freelancers. Who doesn’t love supporting small businesses and local talent?

3. Bitable

Make short videos in no time.

This tool allows you to quickly create content like explainer videos, infographics, video presentations, and more

Videos can be made using uploaded footage or stock footage.

It’s definitely not Premiere Pro but it’s an effective alternative if you’re not a videographer and on a time crunch or just looking to mix in video content.

4. Premium Beat

Royalty-free music. Read that again.

Imagine Shutterstock or other stock photo libraries but for music. In fact, Premium Beat is owned by Shutterstock.

Once you’ve started putting the finishing touches on your videos, you’ll need music to set the mood.

Stripping a soundtrack from YouTube or copyrighted music will quickly make you a target, use high-quality music from Premium Beat instead.

5. Canva

You read that right. Design anything. I’m convinced this platform does it all.

Canva not only allows you to create beautiful graphics, e-books, social media posts, and more, you can also make animations effortlessly.

No really – Canva is the queen of templates.

What’s even better is making prebuilt templates you own, alter the colors and animations to compliment your brand. You won’t be disappointed.

Summary

Video content needs to be a part of your digital marketing strategy.

Not only is video content more engaging and convincing overall, landing pages that feature videos have the potential to increase conversion by 80% or more.

According to Cisco, “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.”

Although it’s easy for us to say add more videos, videos aren’t always an easy animal to tackle. That’s why I compiled 5 useful videos and animation tools just for you.

• VideoScribe
• Pexels
• Bitable
• Premium Beat
• Canva