3 Things to Include in Every Social Media Post

In this blog post you will learn:

What makes a good social media post?

The 3 things to include in every social media post

What makes a good social media post?

When it comes to fancy animations and beautiful photographs, quality and aesthetic are subjective.

No, really. Scrappy content can perform.

This is not to say design elements and branding don’t matter (because they absolutely do) however, social media content is not a one size fits all situation.

1. Have a purpose for posting.

Don’t post to just post. Always post with your overall business goals in mind.

If you want to grow brand awareness, and let’s say you’re a health and wellness company, you might consider a #MotivationMonday marketing campaign where you post motivational quotes and share uplifting stories.

Posts like these help your brand create consistency and show your community who you are and what your brand is about.

2. A great headline.

Think of your opening headline as an email subject line.

It sets the tone and holds weight in what you’ll be talking about.

It can also determine if the viewer wants to read on or continue scrolling.

3. Use visuals and audio.

Although there are no official figures, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day.

Videos are wonderful for improving engagement.

Audio helps create a personal connection, especially if it’s a real voice behind the brand.

Not only are voices a great option for audio but music too, particularly famous songs that have a history with your viewer.

3 things you should include in every social media post:

Creating social media content that is share-worthy is a process that requires both creativity and strategy.

1. Add value through educating your community. Make them aware of a problem they face and provide a solution or at least, present an excellent alternative option.

Instead of plainly listing features, show through storytelling how your product and/or service solves your customer’s dilemma.

Paint a clear picture of their life before and after your solution.

After all, people don’t buy products or services they invest in better way of life. They buy a better way of doing things.

2. Entertain your audience by making them smile and laugh. I know I’m not the only one that can say that my group chats and social media messages are flooded with share-worthy content.

Why? Because when you see something you like (and sometimes when you see something you don’t like) you’re compelled to tell someone about it.

3. Engage your following by always having a call to action.

A call to action doesn’t necessarily always need to be a call to double tap, like, save for later, click the link in your bio, etc.

A call to action is like an instruction or asking your consumer to perform a specific act.

Incorporate questions and bold statements like, “Do you remember when…?”

“Think of a time when you…”

“When’s the last time you…?”

Engagement can take many different forms, by sharing experiences and interests that relate to their needs and wants.

When you show your followers that you understand who they are, what they care about, their experiences, interests, needs, and wants, you build trust and loyalty.

PRO TIP: Always come from a place of authenticity. If you struggle with writing, dig deep.

Think about experiences that made you feel vulnerable, times you want so badly to go back to, moments of weakness, and moments of strength (you are literally humanizing your brand).

Re-live those memories and lean into those feelings.

You may even find it to be healing.

Summary

Social media posts should be strategic and tactical. You shouldn’t post just to post.

You need to post with your overall business goals in mind.  

When creating social media posts, developing original content informs and captures the right audience.

Every single social media post should educate, entertain, and engage.