15 Content Marketing Statistics That Prove It Works

You might have fallen victim to trading your contact information in return for value.

That said value can come in many different forms such as webinars, white papers, PDF’s, guides, gated blog posts, and more.

You can think of this process like modern day bartering.

It’s not all bad.

Most brands and companies that trade you content for your contact information have insights you want, need, and are interested in. So it’s really a win, win situation.

I’ve listed 15 content marketing statistics that prove it works in your favor when growing your brand and generating leads.

1. According to SEMrush research, content is mostly distributed through social media: The vast majority of our respondents (94%) say they distribute content using social media.

2. Research from CMI reveals that 63% of content marketers use their content strategy to build loyalty with their existing clients.

3. 72% of marketers say content marketing increases engagement.

4. In addition, 72% say it has increased the number of leads.

5. According to Statista, 45% of global internet users aged 25-34 listen to podcasts.

6. Forbes says 84% of those using infographics find them effective.

7. Twitter’s own stats show 69% of people bought something because of a tweet.

8. Blog content creation is a top priority for 53% of marketers, according to the State of Inbound report.

9. By 2021, Cisco says, video will represent 82% of all internet traffic.

10. Campaign Monitor says A/B testing boosts email marketing conversions by 49%. Not buying it?

Try A/B testing your email subject lines using personalization.

If you need a second opinion when running you’re A/B test, feel free to email me at: KimYangCreative@gmail.com – I respond within 24 hours.

11. The Manifest says 62% of companies that have 5,000 employees or more produce daily content.

12. According to Pew Research, 26% of US adults are almost always online.

13. HubSpot research shows 55% of marketers say blog content creation is their number one inbound marketing priority.

14. Research from CMI shows 63% of content marketers use their content strategy to build loyalty with their existing clients.

15. Social media (95%), blog posts/short articles (89%) and email newsletter (81%) are the top three types of content B2B marketers used in 2018/2019 according to CMI.

Summary

Content Marketing is the distribution of valuable, educational, and impactful information to ultimately drive a profitable customer interaction.

It can take on many forms such as social media posts, graphics, infographics, email campaigns, animations, videos, blog posts, white papers, podcasts, publications, FAQ pages, and so much more!

When executed consistently and with care, you can reap its many rewards.